Dale Mason

Dale Mason is a themed-entertainment industry legend, respected and admired for creating some of Universal Park’s and Resorts most memorable, immersive, and engaging guest experiences worldwide. Currently Vice President and Executive Art Director, Dale has been with Universal Creative for over three decades and his fingerprints can be experienced throughout, including The Wizarding World of Harry Potter, Diagon Alley, Hogwarts Express, Universal’s Islands of Adventure and Volcano Bay, with plenty more ahead. Mason’s projects incorporate many storytelling elements and mediums, paying special attention to the smallest details to ensure the guest experience is genuine and authentic. Dale immerses guests completely into the story through meticulous attention to space, pattern, texture, color, themed, finishes, themed lighting, interior, scenic design, and material choices.

Dale is a consummate designer of the built environment: entire parks, complex lands, individual attractions, themed restaurants, retail spaces, carts and kiosks, area development and iconic features are his areas of expertise. He empowers teams to rise to the highest bar and cheers them at every step towards opening day.

Mason has played creative leadership roles on many of Universal’s biggest projects, including leading the creative team for Volcano Bay, Universal Studios Singapore and numerous projects in Japan and the US. Dale is listed on numerous patents, including the “Amazing Adventures of Spider-Man” Ride Vehicle and the Water Vortex in “Poseidon's Fury” at Islands of Adventure, and the Illuminated Mat Racer for Volcano Bay. 

Extending his themed entertainment experience, Dale worked closely with Steven Spielberg to concept and design his restaurant, Dive! based in Los Angeles and Las Vegas. 

Longtime colleague Bob Shreve has said, “Dale Mason is the greatest unsung hero of theme park design. As a conceptual designer, he has few peers. His ability to shape space, theme and timing to create truly unique guest experiences has played a significant role in Universal's success. He is without a doubt Universal's secret weapon in forging new and exciting attractions.”

Thea Awards:

• Volcano Bay Water Theme Park
• Wizarding World of Harry Potter
• Diagon Alley, Retail/Dining, Hogwarts Express (Thea Paragon Award)
• Harry Potter and the Escape from Gringotts
• Revenge of The Mummy, Orlando
• Amazing Adventures of Spider-Man